They hope to position the Chrome Browser against Firefox, Safari, Opera but mostly against Internet Explorer which still holds a strong majority of the Browser market share, even though it has fallen in recent years. Chrome is currently in fourth place just above Opera, according to NetApplications data.
The shorts are good, quick entertaining pieces that get their point across. I really like them and the way Google positions the browser as the easiest/best feature set/ fastest browser available.
According to the Wall Street Journal, Google almost ran a campaign during the 2008 Olympics but Google founders Larry Page and Sergey Brin nixed it at the last moment.
See the commercials pasted below.
This story, "Google Hits TV with 11 Chrome Ads: See Them All" was originally published by Computerworld.