People using Facebook in business need to mark their calendars for 12:01 AM ET this Saturday in order to claim their real names on Facebook, if for no other reason than to do it before someone else does.
It's first-come-first-served for swapping your current numeric Facebook ID for something approaching the one your parents--or incorporators--gave you. This may easily be your only chance at this and anyone with a Facebook profile or page with 1,000 or more followers will be able to get in line.
Smartly, Facebook is delaying new members from getting a shot at a new name until the 28th; a move intended to stop cybersquatting before it gets started.
Some people say this is no big deal, that replacing a numeric ID with your name is not especially important. Those people must not have a brand--personal or professional--to protect.
Given the choice, wouldn't you rather have www.facebook.com/david.e.coursey as your Facebook ID than the current www.facebook.com/profile.php?id=123456789? OK, maybe you don't want that that particular ID, but I do, and you get the idea.
The new ID should make it easier to search Google for FB content, even if you're a stalker. But, the impact for business and people who don't mind being tracked more easily will be a positive one.