Make Sense of PC World's 'Find' Numbers

If you're a subscriber to the print edition of PC World (and here's my wholly unbiased opinion: you should be!), you've no doubt noticed those little blue "find.pcworld.com" links scattered throughout the pages of each issue.

Reader Ernest DeLuca did. And he wrote in to ask just what he's supposed to do with them.

Great question, Ernie (mind if I call you Ernie?). Those little blue links are exactly that: Web links. You're probably thrown by the lack of an "http" and "www" prefix. But take my word for it: If you type find.pcworld.com/62920 (or whatever the number happens to be) in your browser and hit Enter, you'll end up at the destination referenced in the magazine.

In other words, these Find links are Web address shortcuts. They eliminate the need for us to print lengthy, cumbersome addresses (like, say, the one for this blog).

Of course, our shortcuts are PC World-specific. Services like TinyURL and Bit.ly can shorten any Web address--handy for pasting into e-mail messages, Facebook updates, Web forums, and the like.

Want an easier way to access PC World's Find links? A reader named Mathphreak whipped up a little self-executing Java applet called the PC World URL Helper. After running it, just type in the Find number and hit Enter to be taken directly to the proper address. Very handy!

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