EBay Gives Merchants Access to Selling Manager Applications

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EBay's ambitious project to remake its Selling Manager set of e-commerce tools into an open platform and repository of third-party applications reached another milestone on Monday when it was opened to the marketplace's sellers.

Merchants can now sign up for a free subscription to the new Selling Manager and give external applications that interest them a test run, since all fee-based applications have free trial periods, Dinesh Lathi, eBay vice president of Seller Experience, said in a blog post.

"From sourcing product to shipping your items, Selling Manager Applications are designed to make your business easier to run," Lathi said.

Selling Manager has been around for years, amassing a user base of about 700,000 merchants, but it only featured applications built by eBay.

In parallel, eBay has had a program for external developers since 2000 that has been joined by about 87,000 developers who have created about 13,000 applications.

Then in June of last year, eBay announced its intention to turn Selling Manager into an application repository and platform open to external developers.

After a months-long closed pilot, eBay opened the new Selling Manager to all developers in April of this year and promised it would make it available to merchants at some point this summer.

With the new Selling Manager, eBay hopes to boost developer participation in the eBay platform, while helping merchants more easily discover and access useful applications.

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