Is a Nintendo Wii Price Cut Necessary?

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Nintendo's best-selling Wii console may be dropping its price by the end of September, according to rumors. Video game Web site Kotaku published a blurry snapshot of a Toys R Us flier advertising a $50 cut in the console's price -- down to $200 from $250. Given that Microsoft's Xbox 360 and Sony's PlayStation 3 both underwent reductions in price, the move could be read as a reactionary step, and a way to stay competitive in an increasingly neck-and-neck console sales race.

nintendo wii price cut
Image courtesy of Kotaku

The bundle contains Wii Sports--the most popular Wii title (no big surprise; the current console comes packaged with it anyway). That means the supposed price reduction isn't just a barebones release of the Wii sans game.

But is the price cut necessary? The Wii has always appealed to a different breed of gamer--the casual gamer--rather than the hardcore gamer who favors graphically superior, family-unfriendly games slathered with a thick coat of gore. Nintendo has been content selling cutesy titles utilizing its motion-sensing technology. We're talking about two separate worlds, and generally speaking, those interested in chainsaw machine guns aren't into bouncing around on a tablet trying to lose those depressing gamer pounds.

While Nintendo, of course, needs to remain competitive, the Wii's technology and games library is competitive enough. Nintendo could continue selling the Wii at $250 and it likely wouldn't hit sales too hard, despite the heavy sales slump Nintendo suffered. It's worth mentioning that a sales decline isn't all too surprising: not only are we weathering a recession, but those interested already have a Wii.

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