Verizon Wireless, which recently announced it was hopping on the Android smartphone OS bandwagon big time, has started whetting our appetite for
It's an entertainingly combative ad, and a pretty effective one given that it doesn't even show the phone (which apparently looks like this). Of course, the fact that the Droid beats the iPhone on a number of spec- and feature-related fronts doesn't make it a breakthrough. It's quite common for smartphones to theoretically trump the iPhone in multiple ways, but the iPhone's level of hardware/software/service integration and the vast quantity of available apps remain unique. No other phone is going to catch up with the iPhone's software catalog anytime soon, so if I were an Apple competitor, I'd concentrate on trying to vaunt into the same league in ter
The other interesting question about the Droid commercial is this: Does all its cheeky iPhone-bashing signal that Verizon has no plans to sell the iPhone anytime soon? It not only mocks the phone but mocks Apple in a way that suggests that it doesn't plan to go into business with it, despite rumors. I took the implied message of the ad as being something like this: "Yes, we know that a lot of people want a Verizon iPhone, but hold on-we're going to have a smartphone that's better than an iPhone."
(Then again, I'm fascinated by this Verizon ad that says a non-Verizon BlackBerry is a paperweight-it might be an effective ad, but it seems like an odd thing to do to BlackBerry maker and Verizon partner RIM.)
Anyhow, here's the "iDon't" ad:
This story, "Verizon's Droid Targets iPhone" was originally published by Technologizer.