Google Signs AdWords Deal With Taiwan Trade Promotion Agency

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Google signed a deal with a Taiwanese trade promotion agency on Wednesday, to work with small and medium-size businesses to help them make better use of Google AdWords services.

The U.S. Internet search giant is offering two weeks of free advertising and seminars on how to best use AdWords to get the word out for small and medium-size businesses in Taiwan. The deal is a partnership with the Taiwan External Trade Development Council (TAITRA), a quasi-governmental agency that helps Taiwanese companies market products overseas.

The program actually started at the beginning of October and will extend through to the end of this year. Around 2,000 companies have already signed on to the program and TAITRA expects up to 6,000 companies to sign up by the end of this year, it said.

"We have over 6,000 companies in the database of our Taiwan Trade Web site," a TAITRA official said. She said the value of the deal is NT$3,600 per company (US$111), for a possible total of up to NT$20 million if TAITRA and Google reach their goal. The program is free to companies. All costs associated with the program are being borne by Google.

The deal is meant to help small and medium-size Taiwanese companies sell their products globally.

Companies that want to continue to advertise with Google after the program finishes will be offered a deal for NT$10,000 in free advertising when they buy NT$10,000 worth.

Caroline Hsu, head of communications for Google in Taiwan, said Google offers a variety of different AdWords programs in countries around the world to promote its use.

"We have many different localized programs," she said.

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