Apple Set to Pass 100K Available iPhone Apps Milestone

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Apple has approved more than 100,000 applications in its App Store, according to latest figures from App Shopper, an industry tracking firm. That number of approved apps dwarfs the number of apps offered by mobile app store competitors Android Marketplace, Windows Mobile Marketplace, BlackBerry App World, and Nokia's Ovi Store. Apple's next closest competitor, Google's Android Marketplace, offers a relative pittance of 10,000 mobile apps, according to App Shopper. BlackBerry App World hosts 3040 apps.

App Shopper released data Tuesday stating that Apple has approved 101,887 apps, with 93,118 actually available to download or purchase as of October 28. Apple is expected to announce the milestone officially when the actual number of applications available in the store reaches 100,000.

Apps By the Numbers

Out of the apps available now via Apple App Store, tracking site Yappler approximates that 19,788 are free, and the average price per app is $2.55 ($3.25 excluding free apps).

In September Apple announced that selection in its store exceeded 85,000 applications and reported more than 2 billion downloads of App Store applications since the App Store opened in July 2008.

Nokia's Ovi Store hosts 660 applications, out of which 221 are free. Palm's App Catalog holds just under 100 apps, and there are 280 "homebrew" unofficial apps available to download for the Palm Pre. Of BlackBerry App World 3040 apps, a total of 747 are free.

Mircosoft's Windows Mobile Marketplace is also toward the bottom of the rankings, despite the mobile operating system being on the market for over six years. Windows Mobile Marketplace holds only 246 apps. Microsoft has stated publicly more than 753 software developers are working on more apps.

The sheer number of applications in the Apple App store has proven to be popular among customers. Judging by the numbers, the widespread debate in recent months over Apple's draconian, yet hypocritical at times, App Store approval process doesn't seem to have pushed away developers or customers from Apple's platform.

The Android Army is Rising

However, Gartner's latest predictions on Tuesday over the future of the iPhone and the App Store are not favorable to Apple. Despite predictions that worldwide smartphone shipments would grow by 29 percent year on year, exceeding laptop shipments on the way, Apple will not dominate the market.

The analyst firm claims that Google's Android platform will be more popular than Apple's in 2012, with a 5 percent market share advantage (18 percent) -- taking the number 2 spot after Nokia's Symbian. According to Gartner's predictions, Apple would fight for the third spot with BlackBerry maker Research in Motion, which would lose more than 7 percent market share until 2012.

Follow Daniel on Twitter @danielionescu

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