CEO: Data Warehousing Vendor Dataupia Will Live on

It has been a tough year for Dataupia, but the data-warehousing appliance startup is alive and well following reports of major layoffs and a potential asset sale, according to founder Foster Hinshaw.

"Financially, we're in fairly good shape. We're running close to cash break-even," he said. Dataupia's customers have remained with the company, and some have already submitted new orders, Hinshaw said.

Dataupia is known for its Satori Server appliance, which combines servers, storage and optimization software, and is compatible with multiple databases.

In response to last year's economic downturn, Dataupia's board and CEO at the time decided to "hunker down," Hinshaw said. They cut staff and shifted focus to selling subsets of Dataupia's technology, versus turnkey appliances, which require more research and development work on the part of vendors, Hinshaw said.

At the time, Hinshaw was in the middle of recuperating from a medical condition, although he remained a board member. The cost-cutting moves were short-sighted, according to Hinshaw, who recently assumed the job of CEO.

Dataupia's employee head count now stands at about 30 people and its core technical staff is "one of the strongest in the industry," he said. It has also received additional funding from its original investors, according to Hinshaw. He declined to reveal the size of the latest investment.

Hinshaw said he is feeling healthy and plans to remain at the helm for the long-term.

Dataupia will also make new product announcements in several months, according to Hinshaw. He declined to provide details. "I always smile when [vendors] pre-announce something that isn't there yet."

The company has a difficult road ahead, in the view of analyst Curt Monash of Monash Research.

"Unlike numerous other analytic DBMS vendors, Dataupia never seemed to have much in the way of technological differentiation," Monash said via e-mail. "It seems to be little more than a price play, in a sector with vigorous ongoing price competition and even a few appealing free alternatives."

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