Live Update: Apple Event

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11:30 PT - DM: Steve's back. Do we have what it takes to establish a 3rd product? The bar's pretty high. It's got to be far better at doing some key things like browsing, email, photos, etc. We think we got the goods. We think we've done it. We're so excited about this product. Another thing we're so excited about is because we've shipped over 75 million iPhones/iPod touches, all those people already know how to use the iPad.

11:31 PT - JS: Interesting that there was no mention of magazines or newspapers in the iBookstore segment. That suggests to me that for publishers of periodicals, app development is going to be the way to go.

11:31 PT - DM: We have the iTunes Store, App Store, and now the iBookstore. Over 125 million accounts with credit cards. All enabled for one-click shopping on all these stores. Over 12 billion downloads from these stores. Ready for the iPad. Now the iPad, to sum up "Our most advanced technology in a magical & revolutionary device at an unbelievable price." We think this is going to be a really great combination.

11:32 PT - DM: The reason Apple is able to create products like the iPad is because we've always tried to be at the interesection of technology and liberal arts. To get the best of both, to make extremely advanced products from a technology point of view, but have them be intuitive, easy to use, fun to use. Fit the users, rather than having users come to them. The combination of these two things has let us make the kind of creative products like the iPad. We've got a hands-on area next door. (Woot!) When you feel this much fun in your hands, you'll never want to go back!

11:33 PT - DM: We hope you love the iPad as much as we do. And that's it!

11:33 PT - DM: Thanks everybody! Sorry for our tech issues.

11:33 PT - JS: Thanks everyone for being here. Sorry for the technical problems. We're going to go get our hands on the iPad now and we'll have much, much more on this in the coming days on

For more on the iPad, see our other features: iPad Specs: What Apple Announced (and What We Still Don't Know) and No Second Coming: Apple's iPad Just a Big iPod Touch.

This story, "Live Update: Apple Event" was originally published by Macworld.

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