SAP reported a 9 percent year-on-year fall in revenue for the fourth quarter of 2009, with net income dropping 12 percent from its record level a year earlier. But the company sees a return to growth and improvements in operating income this year, it said Wednesday.
"Q4 2008 was a record quarter, the best in the history of the business. That's the main reason for the decline," CEO L
Software revenue fell 15 percent, to
One bright spot for SAP was its support revenue, which rose 7 percent year on year to
In 2010, SAP will adopt International Financial Reporting Standards (IFRS), after years of following U.S. Generally Accepted Accounting Principles in reporting its results. The nature of SAP's activities means that the effect of the change on published figures will be minimal, Chief Financial Officer Werner Brandt said during the same news conference.
For the full year 2010, SAP expects software and software-related service revenue to increase by between 4 percent and 8 percent at constant currencies, from a 2009 base of
It also expects to increase its full-year operating margin to between 30 percent and 31 percent at constant currencies, from 27.4 percent in 2009, he said.
The focus on margin is important, CEO L
The company expects to begin hiring again this year, Apotheker said, although he declined to say how many jobs will be created.
2010 will also be the year that Business ByDesign, SAP's software-as-a-service (SaaS) offering, goes mainstream, Apotheker said.
It's no secret that SAP had some problems with its initial rollout of the service, Apotheker said, but the company has been working closely with 100 initial customers to improve the experience. "
When you talk to them today, implementation is very fast, the customers are very satisfied, and the user interface is much better," he said.
"ByDesign, by mid-2010, will be ready for the volume business," Apotheker said, adding the caveat that "I don't think you should assume that in 2010 there will be major sales, so revenue won't be too high."
Beyond that, Apotheker said he wants SAP to have a billion users by 2014, although he's hazy about exactly how and when that target will be achieved. One way to increase the number of people SAP can count as users will be to deploy SAP applications on new devices, or to define use of an application as including even the most tenuous of interactions, such as the sending or receiving of a text message on a mobile phone via SMS (Short Message Service).