I've tried not to laugh, tried to maintain some semblance of journalistic dispassion, but screw it, these Kevin Butler PlayStation spots are hilarious. The latest plugs Sony's upcoming PlayStation Move motion control system with some pretty barbed razzing of Nintendo's Wii and Microsoft's forthcoming controller-free Project Natal.
In it, Sony's new "It Only Does Everything" campaign front-man, played by Jerry Lambert (Everybody Loves Raymond, Malcolm in the Middle, That 70's Show) delivers a video-cast from the "future" to thank PlayStation 3 owners for making the PlayStation Move a success.
On the Wii:
[The PlayStation Move] is about as futuristic, or now-a-ristic as it gets. You've got the controller and camera with microphone working together to give you total control over your gaming experience. Not just like this... [Butler waves the PlayStation Move wand left and right] ...but this way too [Butler delivers a haymaker]. Because real boxers don't hit like this... [Butler whines and paws the air].
On the Xbox 360:
[The PlayStation Move]'s also got what we in the future call buttons, which turn out to be pretty important to those handful of millions of people who enjoy playing shooters and platformers, or, well, anything that doesn't involve catching a big red ball. So...I mean...come on, who wants to pretend their hand is a gun? What is this, third grade? [Butler mimics a gun with his hand and makes "pew-pew-pew" sounds].
Well played, Sony...and over to you, Microsoft.
Just...no Seinfeld this time, okay?
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