Apple iPad: The Macworld Review

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The onboard apps

I’ve already mentioned that Safari is, in many ways, the centerpiece app on the iPad—if a device connected to an App Store with thousands of apps can be considered to have a “main app.” But the iPad’s other built-in apps aren’t too shabby, either. They all take advantage of the iPad’s screen size in clever and sometimes subtle ways, and will serve as templates for iPad app developers everywhere: these apps are Apple’s examples of what iPad software should be.

Mail is a fusion of the iPhone Mail program and the version of Mail on the Mac. It’s pretty and functional, though there’s no unified Inbox and there’s still a bit too much sliding around between mailboxes for my tastes, a way in which the app hews a bit too closely to its iPhone cousin. (A popover window that lets you choose from your available mailboxes on all accounts would be nice, for example.)

Calendar has a nice embossed background reminiscent of a physical day-planner, but beyond that it’s very much like Apple’s iCal application for Mac OS X. Only I think the iPad’s Calendar app is better than iCal. It feels more responsive, looks better, and provides more flexible views. Contacts is a basic address book (also with a pretty frame reminiscent of a physical address book). Notes is an overgrown version of the Notes app for the iPhone, complete with its insistence on lined yellow paper and the annoying Marker Felt typeface. Thank goodness the App Store will soon be flooded with plenty of alternatives.

The iPad’s Maps app will be familiar to anyone who’s used Maps on the iPhone, but it offers a number of nice improvements. The sheer size of the iPad screen makes Maps that much more attractive. There’s a new Terrain view that puts your surroundings in graphic relief. And a new blue overlay bar lets you navigate driving directions without getting in your way.

The Maps app's Terrain view.

Some people will probably not use the Photos app on the iPad. After all, the device has no camera. But other people will probably come to love Photos most of all. It’s a beautifully designed app, with photo galleries displayed in stacks of images that you can pinch open and closed with two fingers. The iPad makes a fantastic photo album (and digital photo frame), thanks again to that big screen. If you sync the iPad with iPhoto, Photos will also let you browse via iPhoto’s Events, Faces and Places views.

Just about the only thing Photos doesn’t do is let you edit your images. That’s no big deal when you’re using it as a photo frame, but a forthcoming iPad accessory will allow you to import photos and videos from your digital cameras into the iPad, making it a great photographer’s companion as well. Presumably many third-party apps will rise to take on the challenge of cataloging, selecting, and editing of photos right on the iPad.

There are also some iPhone apps that have no iPad equivalents—they’re just not on this device. Weather, Stocks, Clock, Calculator, Voice Memos, and Compass have all been omitted. But fear not: There are free replacements for most of them on the App Store, and they’re generally better than their Apple equivalents. Maybe it’s better if Apple just gets out of the way on this one and lets its developers lead the charge.

When you download all these apps from the App Store, they appear on the iPad’s home screen, which has been slightly updated from the home screen on the iPhone and iPod touch. You can now set a wallpaper image behind the home screen, for that extra personalized touch. (This image is separate from the one that displays on the iPad’s lock screen.) And the dock at the bottom of the screen can hold up to six apps, rather than the iPad’s four.

Unfortunately, the main area of the iPad’s home screen seems loose and a bit barren. Only four apps can appear in a row in portrait mode (and yes, if you, leaving wide spaces between each app. (Each home screen can fit five rows, or twenty apps outside of the dock, in portrait mode—everything shifts into a new configuration if you rotate the iPad to landscape, creating four rows of five apps each.) A tighter grid or larger app icons would have solved this problem. And the iPad, even more than the iPhone, is crying out for the ability to drop small widget-like apps onto the home screen. Who needs a full-fledged, full-screen Weather app when a small Weather widget with the current temperature and forecast could live on one of the iPad’s home screens?

Wide-open potential

When I reviewed the original iPhone in 2007, I was reviewing a product that was relatively self-contained. It came with 16 home-screen icons—what we’d now call “apps”—and that was it. It was a year before the App Store launched, opening the iPhone’s potential to anything that developers could imagine (and that Apple would approve).

The iPad, in contrast, arrives with the doors wide open. The iPad might come with 13 default home-screen icons, but there are already thousands of iPad-enabled apps available, with more coming seemingly every minute. I have no doubt that some of those apps are, by themselves, going to make the iPad a must-buy for certain audiences. Baseball fans and MLB At Bat 2010 for iPad. Graphic novel fans and the various comic-book readers. An avalanche of games will exploit the iPad’s speedy custom-built A4 processor and graphics systems.

It might seem obvious, but it’s worth saying anyway: The existence of the App Store and a thriving community of iPhone OS app developers exponentially increases the functionality of this device. As a device with 13 default apps, plus iWork and iBooks, it’s nice and all. As the target of thousands of intelligent, creative software developers who already have two years of iPhone OS development under their belts? The sky’s the limit.

In just my first few days with the iPad, I’ve been amazed by the high-quality apps that have been developed for the device. And keep in mind, most of these apps were created by developers who have never used the product, or—if they’re lucky—have used it for a short burst of time under the watchful eye of Apple representatives with Tasers on their belt holsters. In the next few months, the iPad platform will continue to evolve, as developers and users start to understand just how the iPad works and where it fits into users’ lives.

Macworld’s buying advice

The iPad is a wholly new product, though it will be familiar to anyone who has used an iPhone or iPod touch over the past couple of years. It is simultaneously a futuristic gadget the likes of which we’ve never seen before and a version-one device that will soon be viewed with the same nostalgia-tinged contempt we have for the original iPod and iPhone.

Is the iPad a good product? The answer is undeniably, enthusiastically yes. It’s a fantastic piece of hardware, inside and out, but more than that, it’s the apotheosis of Apple’s design philosophy, synthesizing cutting-edge hardware design with innovative system and application software into a single, unified product. Holding the iPad feels like you’re holding the future, and not in a hazy dream-like way, but in a I can’t believe I’m actually here kind of way.

Should you buy one? As always, that depends on what you want to do with it. If you’re just in love with the latest whizzy cutting-edge gadget, you will find no gadget that is cutting-edgier or whizzier. If you want an Internet-connected device that fits in that space between smartphone and PC—for your living room or on the nightstand—you’ll find the iPad a joy to use.

One day, devices like the iPad may very well change the way we view computers and technology. But right now, I don’t believe the iPad is going to make anyone stop using their main Mac or PC. If you were in the market for an e-book reader or a supplemental laptop, though, I’d give those plans a serious re-think.

Because the iPad is such a new concept, Apple faces some serious challenges in making people understand how they might use it and why they should buy one. It’s not a product type people are familiar with, like a PC or a phone, or a TV or a lawnmower. It’s neither fish nor fowl, and consumers are pretty comfortable with their chicken and salmon, thank you very much.

But whether or not the iPad becomes a smash hit right away, or if it takes time for this sort of device to be embraced by the public as a whole, that doesn’t change how strong a product it is. I can’t predict whether Apple will sell a million iPads this year, or 10 million. Either way, this is an impressive debut for an ambitious new product direction for Apple.

If this review didn’t answer all your questions about the iPad, there’s more: We’ve also published an in-depth set of Frequently Asked iPad Questions.

[Jason Snell is Macworld’s editorial director.]

This story, "Apple iPad: The Macworld Review" was originally published by Macworld.

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At a Glance
  • Apple looks set to shake up casual computing with a tablet that offers clever design and ease of use. But that streamlined approach may also be the iPad's weakness.


    • Best-in-class touch interface
    • Large display shows pics and videos beautifully
    • All-day battery life


    • No way to manage files, no camera, no multitasking
    • Lack of Flash support cripples many Web sites
    • Poor scaling of iPhone apps
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