Google has taken a big step forward in providing local businesses a way to
Having used Google Places myself for my side job at a ski shop here in Reading, Pennsylvania, these changes are pretty exciting. For many small businesses -- especially new ones like ours -- the quickest way to get on the map and attract customers is through the Internet. (See also "Google Buzz: A Visual Tour.")
Service and home-based businesses will benefit through the ability to define service areas, allowing customers to more accurately find businesses that serve them. Additionally, home-based businesses that don't want to make their home addresses public can hide them from the listing if they so desire.
In select cities, the company is offering free photo shoots of the interior to supplement the exterior photos already on the Places pages of the business. While the company says a business owner could do this themselves, the Google photographers will come with panoramic and fish-eye lenses to photograph the business, something the business owner may not have.
The company had started to use these in a "Favorite Places" campaign it launched last December to 100,000 of the most searched for businesses nationwide on Google: it has now expanded that to an additional 50,000 businesses on top of offering the service to all who choose to use it.
Google's latest changes to Places follow some others that have been introduced over the past few months, including the ability to post real-time updates -- useful for promotions, sales, and the like - and coupons, which the business owner can even format for the mobile phone.
This story, "Google Boosts Local Business Services" was originally published by Technologizer.