Nvidia has launched an inexpensive graphics card, the GeForce GTX 465, that could bring 3D movies to PCs.
The graphics card is targeted at desktop machines and priced at US$279. The hardware is capable of decoding Blu-ray 3D content, which could enhance 3D movie playback on PCs, Nvidia said Monday.
Beyond 3D content, the graphics card can enhance the gaming experience with hardware support for DirectX 11, which make graphics in Windows 7 seem smoother and more realistic, the company said.
The graphics card is the cheapest yet built using Nvidia's latest Fermi graphics processor microarchitecture. In March, Nvidia announced the GTX 480 and GTX 470 chips, which were priced at US$499 and $379 respectively.
Nvidia is pushing the concept of a 3D PC to bring 3D gaming and movie watching to PCs. The company is working with many PC makers on 3D PCs, including CyberPower and Digital Storm, to build 3D desktops. Nvidia also sells 3D Vision glasses.