Amazon is taking a step into brick-and-mortar retailing by offering its Kindle e-book device in all Target stores beginning on Sunday. The device was initially made available at Target's flagship location in Minneapolis and stores across Florida on April 25.
Target called the response to the Kindle in its stores "overwhelmingly positive," which spurred its decision to offer the device across its entire chain. The higher-end discount store would be the first brick-and-mortar location to carry the device.
Competitor Barnes & Noble struck a deal with electronics retailer Best Buy to carry the Nook, which went on sale across the chain a week before the Kindle first appeared in Target. The electronics merchant has also placed Barnes & Noble's desktop software on some of the laptops and desktops it sells.
The Kindle will sell for $259, the same price that it is available for on Amazon.com.
This story, "Kindle Coming to a Target Store Near You" was originally published by Technologizer.