Google Glass gets trendy at Fashion Week

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Models at Diane von Furstenberg's DVF Under Glass event (Source: Diane von Furstenberg).

Beautiful models did their best to make Google Glass look hip on Sunday, donning the high-tech specs during a Fashion Week event in New York.

Designer Diane von Furstenberg had her models walk the runway with Google Glass prototypes that matched their attire. Meanwhile, von Furstenberg wore her own pair, and recorded first-person images and video through the device for a documentary called “DVF Through Glass,” to be released on Wednesday. Some photos are already up on von Furstenberg's Google+ page.

Models at DVF Through Glass

Google co-founder Sergey Brin was at the event as well. He told The New York Times' On the Runway blog that he and von Furstenberg met at a conference this summer, and that having the glasses at the show was a good way to marry fashion and technology.

(Amusingly, the Times' fashion blog refers to Google Glass as “those weird pseudo-glasses thingies that Google is developing to take us into the future and turn us all into walking surveillance systems.”)

Google seems more interested in showing off Glass in mainstream settings, rather than within the tech world. In addition to the Fashion Week appearance, Google has demonstrated the device at a Foundation Fighting Blindness event, on the Gavin Newsom Show, and on Charlie Rose. However, only a handful of tech reporters have tried Google Glass, usually in brief demos, and Google has avoided going into detail about tech specs and the user interface.

The mainstream push may be a way for Google to get people used to the idea of wearable computers long before they're ready for the mass market. An early developer version of Google Glass will ship in early 2013 for $1500, so a mainstream version at lower prices will surely take much longer.

In the meantime, the combination of high-end fashion and Google Glass makes perfect sense: Both attempt to be on the cutting-edge while remaining inaccessible to most people.

This story, "Google Glass gets trendy at Fashion Week" was originally published by TechHive.

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