Twitter recently announced a new service that will deliver information on exclusive offers, previews, and events from select advertising partners to Twitter users. Called, @earlybird, the advertising project is simply a Twitter stream operated by the microblog that will send out exclusive, limited-time offers and deals every day.
Twitter has not announced any official partners yet, and at the time of this writing @earlybird had only one tweet announcing the new service.
If you want to take advantage of the exclusive deals, all you have to do is start following @earlybird from your Twitter account, and the daily deals will appear in your update stream. If you're not interested in using Twitter, you could also check to see what's been announced by visiting twitter.com/earlybird. However, it's unclear if you'll have to use your Twitter account to receive the special offers, as terms and conditions for each offer will be set by the advertising partners and not Twitter.
At launch, it appears @earlybird will only be offering deals to users in the U.S., but Twitter says it intends to expand the service to other locations in the coming months. The company is also hinting that it may take advantage of the microblog's geolocation features to offer location-based deals in the future, but right now it will only be offering deals from national companies. Twitter may also look at creating other @earlybird accounts for specific categories such as fashion or music.
Many businesses are already using Twitter accounts to promote daily deals and offers. Black Friday sites like shoppingblog.com and BFAds.net use Twitter to alert savvy shoppers to good buys during the holidays. The site Cheap Tweets aggregates the latest deals advertised on Twitter into one real-time stream, and companies like Amazon and Starbucks will also announce offers through their respective Twitter streams.
This is the second advertising scheme Twitter has announced recently. In April, the company launched Promoted Tweets, a platform that places popular tweets from advertising partners at the top of your Twitter search results.
If you want to learn more about @earlybird, check out Twitter's support page.
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