App Spotlight: Glyder for iOS mobilizes small-business marketing

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Effective marketing is insanely important for any business, but it can also be a huge hassle. Even something as simple as blasting out a coupon or daily deal can require considerable time in front of your computer. So what if you're on the go and can't spare that kind of time.

There's an app for that. Glyder for iOS puts simple marketing tools at your fingertips (literally). With it you can create and distribute a variety of marketing messages across a variety of platforms, all with a few taps on your iPhone.

It works like this: You sign up for a free Glyder account right inside the app, then choose from 10 available templates. (The developer plans to add more in future updates.) These include Show Appreciation (i.e. a thank-you note), Ask for Engagement (a question designed to spark conversation), Offer a Daily Deal, Offer a Coupon, and so on.

Interestingly, fully half the available templates focus on American Express' Small Business Saturday, which happens this Saturday, Nov. 24. You can send a simple reminder or offer a related special.

Once you've chosen a template (or created a custom message, complete with your own photo), you simply add a few details (your business name, Web address, etc.), then choose your sharing options: Email, Facebook, Mailchimp, SMS, and/or Twitter. You'll need to perform a one-time setup for any of these you care to use.

When you're done, tap Send, and that's it! Your marketing message arrives wherever and however you wanted. Fast, easy, free. (The developer notes that future templates and distribution options will be available for in-app purchase, most likely for 99 cents each.)

Glyder is incredibly simple to use and a real boon to any on-the-go business owner seeking a quick and effective marketing tool. It would be nice if you could include a company logo with your messages, and perhaps more contact information than just a Web address, but hopefully we'll see those kinds of amenities in a future update.

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