Black Friday was a big day in stores, but Thanksgiving was apparently a big shopping day online.
Experian’s Matt Tatham wrote in a blog post that online traffic to the top retail sites has been up 8 percent on average for the holiday week.
The most visited retail sites on Thanksgiving Day were Amazon, Wal-Mart, Target, Best Buy and Sears. On Black Friday, they were Amazon, Wal-Mart, Best Buy, Target and J.C. Penney Co. According to Experian Hitwise, on Black Friday this year the website that saw the biggest increase in traffic was the Apple Store at 99 percent growth.
Even so, the proliferation of online shopping prior to Black Friday and Cyber Monday indicates there are plenty of good deals to be had outside of what are traditionally big holiday shopping days.
“Nine of the 11 major consumer product categories averaged a lower price leading up to Black Friday, the week after Black Friday or the week before the Christmas holiday,” the website said in a statement.