HP launches new CRM and MDM tools


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Mobile devices and the cloud have transformed the way business is conducted. HP introduced new tools today for business customers to leverage that transformation and work seamlessly with Salesforce and Good for Enterprise.

HP has a strong foothold with business customers buying both PCs and servers. As the market for traditional PCs has declined, HP has worked to expand its sphere of influence in software and services.

Salesforce, meanwhile, is one of the leading customer relationship management (CRM) platform vendors. The company's name has become synonymous with cloud-based business tools, and HP believes that many of its customers rely on Salesforce to get things done.

And so HP developed a new app: HP Relate, a cloud-based tool that integrates with Salesforce and enables users to easily create documents, sales quotes, business proposals, marketing, and correspondence. HP believes that HP Relate will allow users to spend less time focusing on creating content, and more time engaging directly with the customer. HP Relate is available immediately from the Salesforce AppExchange marketplace.

Alistair Firmin, vice president of customer service at The Standard, explains, “Today, with HP Relate for Salesforce, we are able to generate personalized customer communications, helping us connect with them in a more meaningful way that delivers on our commitment to a superior customer experience.”

HP is also rolling out integration with Good Technology—a leading mobile device management (MDM) platform. HP ePrint Enterprise for Good iOS gives users the ability to print securely from Good for Enterprise, or the expansive suite of apps designed to work with Good.

The integration with Good for Enterprise gives IT admins more control over data, and the ability to protect it. HP ePrint Enterprise for Good iOS lets IT admins manage the content that can be printed, and restrict printing only to networked printers safely behind the company firewall.

Businesses that use HP hardware may appreciate these new tools. Salesforce and Good are both leaders in their respective arenas, and users will benefit from tools designed to streamline working with them.

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