High tech meets haute couture at New York Fashion Week

Smartphones and social networks were all the rage on the fall runways.

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Designers need tech to stay fresh in a highly competitive industry. They rely on bloggers to bring their clothes to life, Twitter and Tumblr to share behind-the-runway peeks, and Pinterest for us regular Janes and Joes (okay, mostly Janes) to file away inspirational images of those expensive outfits.

Fashion’s biggest names upped the ante at fall Fashion Week in New York, which ended Thursday. Google and Samsung landed on the runway with the Moto X smartphone and the Galaxy Gear smartwatch, while fashionistas used Instagram and Pinterest to document every print and peplum.


Nina Garcia dons Google Glass

Marie Claire creative director Nina Garcia, best known for her role as a judge on Project Runway, wore Google Glass throughout Fashion Week to capture show snapshots and clips. Her runway photos and videos from Glass were shared across a slew of social media channels.

This isn’t the first time Glass has made an appearance at Fashion Week. Last fall, designer Diane von Furstenberg took the not-that-fashionable Glass for a test drive on the runway.

Image courtesy of @googleglass.

Samsung on the scene

Samsung worked with designers like Alexander Wang (seen left) to feature the new supersize Galaxy Note 3 smartphone. Jewelry designer Dana Lorenz included studded swag for the phone in her show, along with a few accessories for the Galaxy Gear smartwatch. Samsung, a Mercedes-Benz Fashion Week sponsor, also set up shop in Lincoln Center to showcase the Note 3, which was unveiled last week.

Moto X, the model

Not to be outdone by Samsung, Google’s customizable Moto X made several splashy appearances at Made Fashion Week, mainly because Motorola was one of the week’s sponsors. Models at a few men’s fashion shows walked the runway with the Moto X in hand, and several Moto X kiosks were scattered around after-parties so show attendees could design custom looks for their smartphones.

Image courtesy of @Motorola.

Smartphone swag

Samsung introduced its Galaxy Gear smartwatch and Galaxy Note 3 smartphone last week. The launch took a decidedly glamorous turn when jewelry designer Dana Lorenz included the watch and phone in her runway show.

Lorenz designed stud charms for the Gear’s wristband, which models showed off along with cases for the Note 3.

Pinterest's fashion parade

Pinterest launched a Fashion Week hub to feature curated boards from 100 designers, fashion bloggers, and brands. The centralized collection of fashion inspiration will continue with upcoming Fashion Weeks in London, Paris, and Milan. Pinterest also worked with the Style Network to turn partners’ pins into TV inspiration.

Pinterest was first popularized by style bloggers, so it’s fitting that the social network stakes a claim in major fashion events.

Instagram video installation

Instagram has been used to document past Fashion Week shows, but this fall was the first time the app’s video feature came into play. To capitalize on Instagram’s popularity, several fashion-centric spots—including Lincoln Center and Barney’s—set up larger-than-life Instagram installations. If there’s anything better than filtered latte art, it’s a wall of Instagrammed outfits.

6-second masterpiece

Designer Kenneth Cole hired “pro Viners” to capture his fashion show 6 seconds at a time. The Vines were uploaded and streamed as the show was happening, and eventually compiled in a series of Vines called ViewPoints. Cole created a separate website just for his Vine fashion show project.

Brought to you by Instagram

Instagram wasn’t a Fashion Week sponsor, but the social network’s presence was everywhere. Bloggers, stylists, designers, retailers, models, musicians, random people near Lincoln Center: If you were involved with or near the shows at Fashion Week in any way, you were Instagramming every event—plus the parties, meals, and backstage moments in between.

Image courtesy of @mbfashionweek.

If you couldn’t attend…

Reel Code Media is an app for iOS and Android that we regular folks can use to find out more information about our favorite fashion brands. The company demoed the app at Fashion Week with QR codes embedded in the event’s official program for attendees to see backstage footage, listen to fashion show soundtracks, and find out where the next shows were being held. If you couldn’t go to Fashion Week, you’ll see Reel Code Media content in magazines and on clothing labels in the future.

Image courtesy of WireImage for Reel Code.

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