My acquaintance with Xmarks - formerly known as Foxmarks - came recently, when Mozilla announced the Firefox Home app for iPhone. The app lets Firefox users store their bookmarks and open tabs to the cloud for easy access on the iPhone. Because I regularly use Chrome, I wanted to see if any other apps provided a similar service for all browsers. Xmarks got the job done, and its iPhone app only cost a buck.
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Syncing bookmarks and tabs to a smartphone is not the main purpose of Xmarks. Of the service's 2 million users, I'm guessing the majority used Xmarks to keep their bookmarks synced across multiple computers. Xmarks' list of browser sync alternatives, offered to its displaced users, suggests as much. With bookmark sync now available from all the major browsers, Xmarks' main hook was starting to look irrelevant. The company had no chance at revenue and no interest from buyers, sealing its fate.
Maybe Xmarks never had a chance at making money. Browsers themselves are in the best position to create browser sync features, without the pressure of generating revenue directly from those services. But despite its shortcomings, Xmarks was unique in providing tab sync across platforms, for multiple browsers. Until Internet Explorer, Safari and Chrome catch up with Firefox Home, Xmarks will be missed.
This story, "Goodbye Xmarks, I Hardly Knew Ye" was originally published by Technologizer.