Pump Those Barrels!

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Sporting goods manufacturer and retailer Quiksilver has sponsored major competitions of the Association of Surfing Professionals World Tour for 15 years. But the company doesn’t just sponsor the events. It also live streams and archives high-quality, hi-definition, on-location video of surfing, snowboarding, skateboarding, skiing and skating at QuiksilverLive.com. This is the web at its best.

Quiksilver Live takes full advantage of Internet Explorer 9’s hardware-accelerated image and video processing power plus native video support. You can tune into live events with multi-lingual commentary by pros and specialists, call up coverage of past events on demand, seamlessly toggle the video size, and view sharply edited highlights from heats and finals. A bracing example: Australian Mick Fanning’s triumph over American Kelly Slater in the Quiksilver Pro France final on October 5.

So why are you reading this when you could be checking out a live feed from the Quiksilver Pro Portugal? (Surf’s up through October 24.) During lulls in the action, click on one of the on-demand heats in the right column. The live feed will shrink down to a picture-in-picture inset — definitely the site’s neatest trick. Other browsers can’t keep up with the rich interactive video experience that Internet Explorer handles out of the box. It’s not simply a better experience. It’s a completely different experience.

This story, "Pump Those Barrels!" was originally published by BrandPost.