Sony Expects Green Holiday Season

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Sony Computer Entertainment Europe predicts a strong holiday season for its PlayStation 3 console due in part to the recently released Move motion controller.

Speaking to Bloomberg TV in Rome on October 14, SCEE president Andrew House said that PlayStation Move sold 1.5 million units in Europe since its launch in mid-September. Sales figures for Move in North America were not released by Sony.

House predicts that Sony will exceed its target of 15 million PS3s in its fiscal year (which ends in March 2011) and that the company aims to make its PlayStation unit profitable in the same time frame.

"Sales have been significantly up year-on-year in a market that has been overall slightly down," House told Bloomberg TV.

He also said that PlayStation Move has had "very significant sales in the first month since launch, somewhere in the region of 1.5 million units for the new controller across just Europe," adding that "the initial sales response has been so far in excess of our initial plan that we?ll probably be looking at accelerating production."

"We have lots of confidence in our ability to hit our profitability target this year," he told Bloomberg. "But currency movements present significant challenges [including the] continued rapid appreciation of the yen, which is a challenge for our business."

Sony sold more than 38 million PS3s worldwide according to an October 13 statement by the company.

Source: Sony Sees 'Strong' Europe Christmas Sales on PS3 Rise - Bloomberg

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