Analysts at both Gartner and IDC reported the seventh straight quarter of declining PC shipments, although both firms saw a light at the end of the tunnel.
Of the top PC vendors, Lenovo widened its lead over HP and Dell on a worldwide basis during the fourth quarter of 2013, as the Chinese PC maker was one of the few to show positive growth.
The decline of the traditional PC has become almost an accepted fact, with Windows 8 an Windows 8.1 having failed to stem the tide of users rushing to tablets and phones. IDC reported that PC market slipped 5.6 percent to 82.2 million units, better than the 6.0 percent that the firm expected. Gartner said that the dip was 6.9 percent from a year ago, to 82.6 million units.
Still, both market-research firms at least spoke somewhat positively about the future. “Although PC shipments continued to decline in the worldwide market in the fourth quarter, we increasingly believe markets, such as the U.S., have bottomed out as the adjustment to the installed base slows,” said Mikako Kitagawa, principal analyst at Gartner, in a statement. “Strong growth in tablets continued to negatively impact PC growth in emerging markets. In emerging markets, the first connected device for consumers is most likely a smartphone, and their first computing device is a tablet. As a result, the adoption of PCs in emerging markets will be slower as consumers skip PCs for tablets.”
For 2013, IDC said, total PC shipments declined 10.0 percent, as consumers continued to take a wait-and-see attitude. “Total shipments have now declined for seven consecutive quarters, and even the holiday shopping season was unable to inspire a turn in consumer spending,” Loren Loverde, an analyst at IDC, said in a statement.
Both firms reported that while Lenovo increased worldwide PC sales during the fourth quarter, HP, which was in second place, saw units shipments fall. IDC said that Lenovo’s sales grew 9 percent to 15.3 million units, or an 18.6 percent market share. HP saw sales fall by 8.5 percent to 13.8 million units, or 16.8 percent share. Dell saw sales grow about 5.8 percent, giving it 12.2 percent market share. Acer’s sales plunged more than 21 percent, giving it 6.4 percent of the market, slightly higher than Asus, at 6.1 percent market share.
Within the United States alone, Lenovo couldn’t climb out of fourth place. Gartner said that HP’s shipments slipped 10.3 percent to 4.2 million units, or 26.5 percent market share. Dell grew 7.4 percent to 3.6 million units, or 22.8 percent share.
There was an unusual anomaly with the sales figures both firms reported for Apple. According to Gartner, Apple ranked third, with a strong 28.5 percent increase to 2.2 million units, or 13.7 percent share. But IDC reported that Apple's sales fell by 5.7 percent to 1.59 million units, good enough for 9.3 percent market share -- and fourth place.
Otherwise, within the United States, Lenovo grew 3.5 percent to 1.5 million units, or 9.7 percent share, Gartner reported. Only Toshiba saw sales fall, down 13.9 percent to 1.1 million units and a 7.2 percent market share.
The key to the PC's future success, according to IDC, will be lower-cost thin-and-light products.
“Holiday sales of technology products were strong in the U.S. market, but consumer spending during the holidays did not come back to PCs as tablets were one of the hottest holiday items,” said IDC’s Kitagawa. “We think that the U.S. PC market has bottomed out. A variety of new form factors, such as hybrid notebooks, drew holiday shoppers’ attention, but the market size was very small at the time. Lowering the price point of thin and light products started encouraging the PC replacement and potentially some PC growth in 2014.”
Updated at 8:50 AM on Jan. 10 to note the discrepancy in Apple's numbers.