Nintendo: It's On Like Donkey Kong

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Here's a piece of weird news: After who knows how long the phrase has existed, Nintendo finally filed a trademark for the exact wording, "It's on like Donkey Kong."

According to a press release, Nintendo wants the phrase trademarked "in honor of" Donkey Kong Country Returns, which hits the Wii November 21. As to whether or not Nintendo has the right to trademark a phrase it didn't invent, there is precedent for a de facto trademark on account of the phrase's association with Donkey Kong. Besides, "It's on like giant apes," just doesn't have the same ring to it.

Can you remember the first time you heard the phrase "It's on like Donkey Kong?"

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This article originally appeared on as Nintendo's new trademark

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