Windows Phone 7 Losing 100 to 1 Against Android, iPhone, Study Says

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Here's more evidence that Windows Phone 7 is having serious problems gaining any market share: The ad network Chitika says that Windows Phone 7 use is outnumbered by a factor of well over 100 to 1 by both the iPhone and Android phones.

In a blog post, the company has this to say about Windows Phone 7:

The mobile operating system designed to save Microsoft's mobile business is struggling. A month and a half after its launch, Windows Phone 7 is outnumbered over 100 to 1 by both Android and iPhone, based on traffic through the Chitika ad network.

Over the past three weeks, for every one Windows Phone 7 impression we see, there are 110 Android impressions and 172 iPhone impressions. That number is remaining relatively stable, with very little significant market share growth in WP7.

The charts below, from Chitika, provide the visual evidence:

Windows Phone 7 versus Android and iPhone

Chitika's research is in line with plenty of other evidence. Goldman Sachs technology analyst Sarah Friar recently wrote in a research note that Windows Phone 7 won't reach double-digit market share in 2011. And even Microsoft itself has said that Windows Phone 7 sales will lag behind those of the iPhone and Android phone for years.

It's clear that the Windows Phone 7 launch didn't give Microsoft the boost it wanted in mobile. The company says that it's in the mobile market for the long term, and it certainly has the money to do that. But it's not clear at all how it can succeed. For now, it's still a smartphone afterthought.

This story, "Windows Phone 7 Losing 100 to 1 Against Android, iPhone, Study Says" was originally published by Computerworld.

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