No one’s taking the “Apple buys Beats” rumor harder than audiophiles. (Well, the rumor possibly confirmed by Dr. Dre himself in this video—it contains swearing, so put your Beats on if you’re playing it at work.)
Poor audiophiles. Maybe they’re just frustrated from years of explaining the superior qualities of FLAC files to people who couldn’t care less, or their middle-aged ears have mild tinnitis from too many Rush concerts, giving them issues with (and pickiness about) high frequencies. But they certainly are one complainy bunch.
Check out some of the tweets that are making us giggle in today’s new world, the “Apple buys Beats” world, the world where nothing will ever be the same. (Except everything’s the same, with the exception of Apple buying Beats.)
If product quality were 1/10 as important as marketing, Apple would have bought Sennheiser. But I guess those things only come in one color— Just-The-Tip.org (@jttdotorg) May 9, 2014
Um, sir, I think you forgot about these champagne-colored HD 598s, which would match the gold iPhone pretty darn well.
Beats low key suck and are only for people who want a high quality product with no knowledge about audio. So basically its perfect for APPLE— Trent (@TheKingOfBiches) May 9, 2014
@rkischuk People who buy Beats rather than Sennheiser are, well, Apple customers aren't they?— pfreet (@pfreet) May 8, 2014
Hi-yooo! Because Apple fans like overpriced products, get it? Although the whole “Apple tax” myth has been debunked a few times as far as computers go, and Apple’s phones and tablets are priced pretty comparably with their competitors.
Plus, Sennheiser doesn’t have a music streaming service, so it really isn’t perfect for APPLE.
Grado would have been an acquisition worthy of Apple, not bass-heavy inaccurate sounding Beats.— Erik (@mrpeachum) May 9, 2014
Wait, didn’t Grado shoot first?
Apple wants to buy Beats. Snobby 80s Apple would never have lowered themselves to that, it would have been Sennheiser. #oldmanyellsatcloud— Ryan Hewson (@Nerfgun) May 8, 2014
Apple wants to buy Beats Audio. They really like the image of mainstream hipsters using their stuff, don't they? //Android + Sennheiser ftw!— Hartley Winterbottom (@KaryoResync) May 9, 2014
Because appealing to mainstream consumers never makes money.
Here is What is Wrong with the World; Apple acquiring Beats instead of Audio Technica or Sennheiser.— M0stafa (@zIVI0) May 9, 2014
Yeah, this is what’s wrong with the world, a big company buying another company instead of a third or fourth company. Pearl clutching FTW.
@charlesarthur Apple should buy Bose … much neater brand/product synergy. Beats must have something special for Apple I haven’t heard :)— Sandy Duncan (@lordoftheyoyo) May 9, 2014
Bose doesn’t have a streaming service either.
Wait, wait, hip is in? Since when?! Are you sure?
You know what's funny about the Apple buying Beats thing? Jobs was an audiophile.— Daniel Flugt (@danielfrugt) May 9, 2014
An audiophile with a lot of respect for Beats’ success, according to a recent interview with Jimmy Iovine.
Apple would have never bought Beats if Jobs was still alive. From a business standpoint, it's brilliant, Beats is a brand everyone knows.— Darin (@DjarinUnchained) May 9, 2014
Yeah, Steve Jobs totally hated brilliant business decisions.
Look, audiophiles, Tim Cook is not coming to your house to smash your Sennheisers under his bootheel and force you at gunpoint to listen to compressed music on a portable device through Beats headphones and nothing but Beats headphones. Plug whatever you want into your headphone jack; this is America.
Of course, then there are the reverse audiophiles who fear lame Apple will somehow lame up cool Beats.
Heard this morning that Apple is buying Beats by Dre... I better get some now before Apple ruins them.— Summer Renee Newell (@always_86) May 9, 2014
Tim Cook: See? I told you I could make them tweet over a million Dre jokes. Jonny Ive (hands over dollar): Yeah, yeah. Tim Cook: Lunch?— David Weiner (@daweiner) May 9, 2014
This story, "Audiophiles freak out about Apple buying Beats" was originally published by TechHive.