Pixelmator's Million-Dollar Mac App Store Results

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How well can a small software company do on Apple's new Mac App Store? Very well indeed, if the results reported by the developers of Pixelmator, an image editor, are any indication.

They say that the app grossed a million dollars in sales in the App Store's first twenty days. The program sells for $29.99 (a limited-time discount from the normal price of $59), so that's more than 33,000 copies. The Pixelmator folks will net $700,000; Apple will keep $300,000 as its cut.

Pixelmator's blog post doesn't say how well the app did in pre-App Store days, but it does use words like "ecstatic" and "fantastic," so it sounds like a safe bet that a million dollars' worth of sales in twenty days hasn't been typical. And with the upcoming 2.0 version of the program, the developers are going all-in with the App Store-it won't be available anywhere else.

So far, most of the news about the App Store seems to be good-or at least I haven't seen any reports from developers who have been disappointed with the experience. As on the iPhone App Store, many companies appear to aggressively cutting prices in order to encourage as many downloads as possible.

The most interesting question is how well the store does in the months and years to come-once it's no longer a novelty, and once most Mac owners have it installed, have given it a try, and have settled into whatever buying habits they'll adopt now that the App Store is here. What's your impression so far, Mac users?

This story, "Pixelmator's Million-Dollar Mac App Store Results" was originally published by Technologizer.

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