When you're trending, everyone wants a slice, so it's no surprise that Syfy (nee The Sci-Fi Channel) plans to carve itself a piece of the social gaming craze.
Forget the cable channel's silly name, the awful original shows, the lousy Battlestar series finale, or that the company's cynical executives seem to believe World Wrestling (WWE Smackdown, I kid not) goes hand-in-glove with quality programming like Ghost Hunters, Fact or Faked: Paranormal Files, and Scare Tactics. Go rebranding!
Okay, let's just focus on the social gaming thing. Your head will hurt less.
According to biz-watcher Broadcasting & Cable, development arm Syfy Ventures intends to publish games under the Syfy Games brand through Facebook in the U.S. later this year, with plans to eventually take the enterprise global.
What sort of games? All kinds, but mostly sci-fi, fantasy, and so forth, with the occasional tie-in to Syfy's original shows. The company already offers a handful off its homepage, including stuff like Raptor Lander, Viper Fight, Battlestar Galactica Online (now in open beta), and Syfy Solitaire.
Syfy says the worldwide market for social gaming this year could hit $6.1 billion. Double that figure by 2014. Like I said, everyone wants a piece. Call it Syfy's hashtag move.
Will you want to play? Who knows, but games like Soul Pool (demon billiards), Dummy Launch (crash-test dummies), and Ghost Wrangler (lasso specters) beckon.