Samsung's Fake Real People vs. Microsoft's Real Fake People

AppleInsider's Daniel Eran Dilger has posted a follow-up to my story of Samsung's "true-life" Galaxy Tab fans who happen to be actors. To put things in perspective, he mentions Lauren, the star of a 2009 Microsoft "real person" ad who also had acting experience. (To be fair to Microsoft, the same ad campaign included other ads with non-thespian real people.) He also goes way back to a 2002 item on Microsoft's site that seemed to be a true-life story of a Mac user being lured to Windows XP, but was really done by a freelance writer and illustrated with a stock photo.

But my favorite you-can't-be-serious example of Microsoft marketing -- and one which reminds me of the vibe of Samsung's video -- is the 2009 video explaining how to hold a Windows 7 launch party at your home. I don't think Microsoft intended anyone to believe that its Windows 7 fans were anything but paid performers, but I'm pretty sure that Samsung's Joan Hess and Joe Kolinski live the same planned community as these people...

This story, "Samsung's Fake Real People vs. Microsoft's Real Fake People" was originally published by Technologizer.