AMD has expended considerable effort improving power efficiency in the A-Series, to the point where the company now claims longer battery life than competing chips from Intel offer. We'll reserve judgment on that point until we test it ourselves, but this is the first time in years AMD has felt comfortable making that claim.
The A-Series chips target the 35- to 45-Watt power requirements of many 13- to 16-inch mainstream laptops. Much of the time, the chips will draw far less power than that, and AMD is proud of its ability to keep power low even in heavy multitasking situations. To accomplish this, AMD has implemented per-core power management that can turn off individual cores and restore them to operation in microseconds, much as Intel has done in its last few chip designs. The chip integrates new digital power-management sensors to measure temperature and current. Together with general reductions in power leakage in the new 32nm manufacturing process and the ability to shut down more of the chip more completely when it isn't needed, everything comes together to provide vastly more-efficient operation than anything AMD has shipped before. In fact, the company claims that A-Series chips will deliver as much as 50 to 60 percent more battery life than its comparable laptop systems of last year. So if an AMD laptop in 2010 gave you 5 hours of runtime, an A-Series system should deliver closer to 8 hours.
Of course, a laptop's battery life is a function of many things: the battery's size and capacity, the display's brightness and efficiency, the hard drive being used, memory speeds, BIOS or UEFI optimizations, and much more. We'll believe that AMD is delivering a lot more battery life than Intel when we see it on a laptop that we test ourselves; but the fact that AMD is claiming over 10 hours of life for some models is extremely encouraging.
The New Motherboard Platform
Accompanying the new processor series is a socket format and--because this chip won't plug into the same socket as Athlons and Phenoms--new motherboard chipsets. There are two chipsets for A-Series mobile products, called Fusion Controller Hubs, and both look pretty good for the price. Both support 6-gigabit-per-second SATA, PCIe Gen2, and various display output formats. The difference is in USB support: The A60M version of the Fusion Controller Hub supports up to 14 USB 2.0 ports and a pair of USB 1.1 ports, while the A70M version swaps out four of those USB 2.0 ports for USB 3.0 ports.
This is good news for fans of USB 3.0. Makers of inexpensive and space-conscious laptops have shied away from USB 3.0 because of the added cost and volume required for the controller chip. But AMD has integrated it into a mainstream motherboard hub ahead of Intel, and it will hopefully result in faster adoption of USB 3.0 in low-cost laptops and desktops.
The mobile A-Series platform can support two SO-DIMM memory modules at speeds up to DDR3-1600, while the desktop platform bumps the limit up to four DIMMs of DDR3-1866. That's a lot of memory bandwidth, but it's necessary to maintain the performance of the integrated graphics.
Pricing and Competitive Pressure
We don't know what the per-unit price of the A-Series processors will be. Laptop buyers will pay for the laptop as a whole, anyway, not for the CPU individually. But AMD's competitive positioning against Intel's processors is noteworthy. The dual-core A4 series is intended for laptops priced in the vicinity of $500, against lower-cost Core i3 chips from Intel. The A6 is where most of the action will be. This steps the users up to a quad-core CPU and more capable graphics for around $600, against laptops using more expensive Core i3 and less expensive Core i5 processors. AMD sees this as the likely highest-volume model. The A8 series is meant to compete with the upper range of Core i5 and Core i7 laptops configured with integrated graphics and priced at approximately $700+.
In either AMD's or Intel's case, adding discrete graphics, more RAM, and other laptop features would drive up the final price. The point is, AMD is aiming at the heart of Intel's market for laptop shipments. We'll let you know how well it performs when we conduct our own hands-on tests of laptops and desktops with A-Series processors inside.
What's Next for AMD
The A-Series is a huge step for AMD. It finally brings to market a CPU based on a 32nm manufacturing process, which Intel began doing more than a year ago. This means smaller, less expensive, less power-hungry chips. More importantly, the A-Series takes the Fusion APU strategy out of the low-power netbook market and delivers a product with the kind of performance that an everyday computer requires. Still, AMD faces some challenges ahead. Though the graphics processor in the A-Series should easily outshine Intel's, the CPU cores will lag behind. AMD hasn't delivered a substantial shift in its processor architecture in about five years.
That will change in a few months, with the processor code-named Zambezi. This CPU, which has no built-in graphics and targets high-performance desktop systems, will be the first to use AMD's new "Bulldozer" CPU design. A radical shift from current AMD CPUs, Bulldozer is organized into modules that incorporate two CPU cores for integer operations, but one powerful shared floating-point math core. A tweaked version of this new CPU core will replace the "Stars" core in A-Series APUs next year. Later this year, AMD will update the Fusion A-Series and E-Series to include a new version of the Llano CPU design that has just two CPU cores, rather than four (the dual-core A4 processor is a quad-core CPU with two cores disabled). Also coming soon is an update to the E-Series and C-Series meant for low-cost netbooks and ultraportables, which will feature a few tweaks and enhancements over the models currently on the market.
If the A-Series APUs have piqued your curiosity, you're not alone: We can't wait to test them for ourselves. Laptops with A-Series APUs should be available within about two weeks, with more models rolling out over the summer. Inexpensive desktop and all-in-one systems with A-Series processors should reach the market in a month or two.