"It's unusual for new technology devices," says Roger Fidler, program director for digital publishing at the Reynolds Journalism Institute at the University of Missouri. "In most cases, satisfaction tends to drop off significantly after about 13 weeks. That clearly is not the trend with the iPad."
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Apple launched the iPad in April of 2010 and rolled out the iPad 2 in March of this year (now rumors are milling about an iPad 3 for possibly later this year). Plenty of competition has emerged since the iPad debuted, but most vendors are struggling to make much of a dent in Apple's market lead, with even many Android smartphone users opting for iPads rather than Android tablets.
Fidler found in his initial survey of 1,600 iPad users last fall that 94% were either very or somewhat satisfied.
Most respondents in the latest survey said they have dozens of apps on their tablets
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This story, "Apple iPad Love-Fest: No End in Sight" was originally published by Network World.