Back in February, Activision announced that it was stepping away from the Guitar Hero franchise. The publisher dissolved its Guitar Hero business unit
Now, Activision CEO Bobby Kotick says that a comeback is in the making.
The publisher has formed a new studio to reinvent the Guitar Hero franchise, Kotick told Forbes. There's no word on when the next Guitar Hero will launch, but it seems like the project is in its very early stages, with the new studio exploring "a variety of different prototypes," Kotick said.
Activision tends to be a polarizing company, and Kotick a polarizing figure. But from the Forbes interview it's clear that he has a strong grasp on what people want, and why Activision eventually failed to deliver with Guitar Hero. The publisher gets a lot of well-deserved flack for milking its franchises dry, but I have a feeling that whenever Guitar Hero returns, it'll be something to watch.
This story, "Guitar Hero Comeback Planned" was originally published by Technologizer.