Amazon's average 'Mayday' response time is under 10 seconds

Amazon Kindle Fire HDX Origami cover
Michael Homnick

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If you own an Amazon Kindle Fire HDX tablet, you have access to a useful help tool known as the Mayday button: Press this button, and you’ll be connected with a member of Amazon’s support staff who can see what’s on your screen and guide you through whatever problem you’re having. It’s a super easy way to get help, and apparently, it’s super popular among Kindle Fire HDX owners.

According to data released by Amazon, 75 percent of all Kindle Fire HDX help requests get sent through the Mayday button. Not only is the free service getting plenty of use, but it’s quick: Amazon reports that it responds to Mayday help requests in 9.75 seconds on average. (Amazon’s response time goal, for what it’s worth, is 15 seconds or less.)

There are a few unknowns, though—namely, Amazon doesn’t say anything about the actual number of help requests it receives, which makes it difficult to get a sense of the scale of Amazon's Mayday operation. 

Still, a response time under ten seconds is nothing to sneeze at, and it’s one advantage that Amazon can tout over other companies in the highly competitive tablet market.

This story, "Amazon's average 'Mayday' response time is under 10 seconds" was originally published by TechHive.

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