As BlackBerry's phone sales and overall revenue continue to freefall, the company's push to reimagine itself as a cross-platform business software provider continues. BlackBerry brought its iconic Messenger service to iOS and Android late last year with great success, and in an earnings call Thursday morning, CEO John Chen provided a more concrete timeline for the instant messaging service's Windows Phone debut.
Nokia and BlackBerry haven't hidden their plans to bring BBM to Windows Phone, but the previously targeted release date was a somewhat nebulous "sometime this summer." Today, Chen narrowed the launch window to the month of July, CrackBerry reports.
BBM, long limited to BlackBerry devices alone, was downloaded more than 10 million times in the first 24 hours it was available for Android and iOS, in October 2013. The app does what you'd expect, allowing users to shoot messages, files, and pictures back and forth, complete with indicators when an message has been read or is in the process of being responded to.
The addition is a boon to Windows Phone, which is reshaping itself into a capable business-focused mobile option while BlackBerry itself tumbles from grace. During this morning's earning call, Chen revealed that phone sales dropped from to 2.6 million devices, down from 3.4 million last quarter and 6.8 million a year ago. The company's still doing all it can to make BlackBerry itself an appealing platform for enterprises, however. Just this week, BlackBerry announced the "BBM Protected" encrypted messaging solution for its eBBM Suite, as well as plans to bring the full Amazon Appstore and its 200,000-plus Android apps to the upcoming BlackBerry 10.3 update.