Google+ really is a man's social network.
According to figures released today from Website-Monitoring.com, two-thirds of Google+ users are men, which stands in contrast to Facebook, where a majority of users are women, including 55% in the U.S.
MORE ON GOOGLE+: Google+ now boasts 90 million users
Konrad Caban, the manager director for Website-Monitoring.com parent company Siteimpulse, speculates that more men use Google+ because it is seen as more of an extension of other Google services such as Android and Gmail and is not as well-known for being a social hangout as Facebook.
"Google+ is a gadget -- a smartphone in the social media world -- used by those who use other Google products, including Android," Caban says. "People join Google+ because they read about it, not because a lot of their friends are already there like on Facebook."
Website-Monitoring.com compiled its data on Google+ users from a variety of sources, including Google's official blog, Google's investor relations page, TechCrunch, Wikipedia, SocialStatistics.com and SocialBakers.com. In addition to its findings that men dominate Google+ use, Website-Monitoring.com also found that:
- Students are by far the most popular occupation for Google+ users, accounting for just over 20% those sampled. Other popular professions for Google+ users included software engineers (2.65%), consultants (1.99%) and managers (1.72%).
- The United States and India are the two countries with the most Google+ users, as the U.S. accounts for 31.5% while India accounts for 13.7%. The Indian city of Bangalore has the most Google+ users of any individual city, accounting for 3.86% of all Google+ users.
- A 42% plurality of Google+ users are single, while 27.45% are married and 19.3% are in a relationship. Just 4.4% of Google+ users list themselves as engaged, little more than the 3.4% of users who list "it's complicated" as their relationship status.
- Britney Spears, Snoop Dogg and Google CEO Larry Page are the three most popular individuals on Google+ in terms of total numbers of followers. The three most popular brands on Google+ are H&M, Samsung USA and Pepsi, while the three most popular media pages on the site are ESPN, BBC News and Mashable.
Google says that 90 million users have joined Google+ since its inception last year. Although reported growth has been impressive, the platform still has a long way to go to catch Facebook, which has upward of 800 million users. Google has been trying to heavily promote Google+ as a social networking alternative and has sparked controversy for its integration of Google+ results into its standard search results. Essentially, Google has added a personal search component to its traditional searches, so if you search for a particular topic on the search engine, you'll also be given recent postings from your friends who have written about that topic on Google+. Twitter and other companies have accused Google of using its search engine power to unfairly promote its own social networking content at the expense of others.
Read more about lans and routers in Network World's LANs & Routers section.
This story, "Two-Thirds of Google+ Users Are Men" was originally published by Network World.