3. Customize Icons
Still on the topic of the icons, you will notice that many default to some generic “iframe” image. Regardless of the brilliant information and eye-popping branding you might have going on underneath the icon, it doesn’t make your page look very professional or appealing if you are displaying generic images on your icons.
Take some pride in your Facebook Business Timeline and customize the image used for the icons. Choose something that reflects the resources or information visitors will find when they click on that app, or use images that reflect your unique company brand.
With the icon area expanded, hover over the icon you want to change and click the pencil at the upper right. Select “Edit Settings” from the drop-down menu. Click the linked word “Change” next to Custom Tab Image. That will open a new tab where you have to click the word “Change” again. At that point you can browse to find the image you want to upload.
The process has some kinks to work out. Aside from having to redundantly tell Facebook twice that you’d like to change the image, I ran into issues where the image that was uploaded or displayed was not what I had selected. In fact, it was not an image I owned or had ever seen before--I have no idea from where Facebook was pulling these images. I just continued changing it to my own image until it eventually worked.
4. Pin to Top
One of the features of the Timeline layout is the ability to “feature” a post. Featured posts draw more attention because they are displayed as a larger frame that fills both columns.
Facebook Business Timeline pages offer another option as well: Pin to Top. As you continue to add new posts and updates, everything cycles down the screen and users have to scroll through the timeline to find it. But, you can take posts that you really want visitors to see, or that you want to draw special attention to, and pin them to the top so they will remain visible as new posts continue to cycle beneath them.
Apparently, you have to choose, though, between having a post be featured or pinned to the top. If you take a post that you have marked as a feature and pin it to the top, it will revert to a normal width post.
5. See What They See
To really see what your Facebook Business Timeline will look like to your visitors, you need to view the page as someone other than yourself. Try viewing the page without being logged in to Facebook at all, or view it while logged in as somebody else.
When you view it, you will see things like how many of your Facebook friends also Like the page, or information about your check-ins at the business. But, others won’t see those things, but will see the websites associated with the Facebook Business page. Just take a moment to review the page without logging in to Facebook so you can see how it will look to the general public.
Invest some time to make sure your Facebook Business Timeline highlights the information and resources you want your visitors to see, and that it reflects your company branding. With a little effort, you can make your Facebook Business Timeline a site that your customers will continue to visit and share with their own network of Facebook friends.