MacBook Unboxing Smell Becomes Fragrance

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The smell of a newly purchased Apple product has been reproduced for an art gallery in Australia. The scent is meant to mimic a freshly unwrapped Apple MacBook Pro and will be diffused at an exhibition in Melbourne.

The smell has been commissioned by Australian artists Gavin Bell, Jarrah de Kuijer and Simon McGlinn for their Greatest Hits project, and has been produced by a company called Air Aroma. On its blog, Air Aroma said the artists approached the company to create the unique fragrance, which Apple fans should be familiar with.

The final scent encompasses “the smell of the plastic wrap covering the box, printed ink on the cardboard, the smell of paper and plastic components within the box and of course the aluminum laptop which has come straight from the factory where it was assembled in China.”

Creating the scent was not easy. Fragrances with the aroma of glue, plastic and rubber were commissioned from France, where perfume makers unboxed a new Apple laptop and tried to source the fragrance samples. They were then blended until a final mix was reached and the laptop was sent back to Australia, together with the scent.

If you thought you could buy a sample of Eau De MacBook, you’re out of luck. The company said the Apple unboxing scent was created for use at this particular exhibition only and is not available for purchase. But if you want to sample it, you can head to Melbourne’s West Space, or buy a new MacBook.

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