Who Really Won?
Which search engine is better, Google or Bing? Neither. And both. While neither site ran away with our tests, neither failed miserably. So why, then, is Google so dominant in the marketplace? It might simply be a matter of habit: Google established its place atop the search engine charts years before Bing debuted, and many people continue to use it simply because they always have. They turn to Google just as they reach for Coke on the store shelves.
And then there's that catchy name. If you're looking for information, no one is going to tell you to "bing it." But as our tests clearly show, sometimes "binging it" might be the better way to go. Relying on just one search engine will get you where you're going most of the time. But switching between the two will get you there faster, with a little variety for good measure.
We crafted our test queries after consulting with a number of search engine experts, all of whom are well versed in how real-world Web surfers are searching online. We offer a tip of the hat to these experts who helped us create our test methodology, including Rand Fishkin, CEO of SEOMoz.org, Eric Pugh, a principal at search consultancy Opensource Connections, and Danny Sullivan, the search expert behind Search Engine Land.