Online privacy is a hot issue. People expect to be able to surf the Web and use the Internet without compromising their privacy in the process, but the sites and services people use may be monitoring their online behavior. This may seem like an infringement of privacy to some, however, what they don’t realize is that they agreed to be watched.
How many privacy policies have you read from beginning to end? Probably zero. One source reports that legal and tech researchers estimate it would take an entire month to read all of the privacy policies for the sites an average person visits in a year. Are you willing to invest that kind of time? Of course not.
In many cases, the information gathered isn’t even used by the site itself. It is collected as a side business and sold to third-party data brokers who then correlate and analyze the data to paint demographic pictures that can be marketed to advertisers, health insurers, and other entities.
What should you do? Or--better yet--what can you do? Technically, you should read the privacy policies so you know what you’re getting into. That’s time consuming, and highly impractical, though.
Instead, try to limit your online activity to sites and services you trust. Those sites and services are most likely monitoring your activity to some extent as well, but a reputable website will use the information only for its own purposes to improve the experience for you as opposed to selling it to the highest bidder (or all of the bidders).
If you’d like to shield your online activity from spying, you can use the private browsing mode of your Web browser. All of the major browsers have an optional mode that prevents tracking cookies and wipes the browser history to conceal your online tracks.
This story, "Is It Still Spying If You Approved It?" was originally published by BrandPost.