Consumer Software That's Good for Business

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You’ve probably seen the phrase “the consumerization of IT” bandied about. What does it mean? According to Microsoft, it’s a blurring of the lines between people’s personal and professional lives, driven by their desire to use the same technology at work as they use at home.

For IT managers, the phrase conjures up images of consumer smartphones and tablets--and the growing BYOD (bring your own device) movement--but it’s apropos for software, too. In this article I’ll examine four consumer-grade applications and show you how they can improve your professional life.

Travel Planning

TripIt is a fabulous and free personal travel-management tool that can easily adapt to the needs of small businesses. If you or your employees regularly travel for business, this tool can help you monitor where everyone is going, track how long they’ll be out of the office, and manage the reservations-related minutiae that crop up with even the shortest of trips.

Consumer Software That's Good for Business
TripIt can scan your email folder and automatically produce an itinerary for your business trips.

How does it work? First, set up a free account on TripIt. Next, assign someone to create a group for your company that will enable your employees to share their travel details. Once TripIt approves your request, ask all of the traveling employees in your organization to create their own accounts and sign up for the group. Congratulations: You’re all connected.

One of TripIt’s greatest features is its ability to scan a user’s email inbox and automatically fill in itineraries for trips in the making. It’s a far more elegant approach than having travelers comb through their email and fill out, say, an internal company spreadsheet listing arrival times, confirmation numbers, party sizes, and so on.

If TripIt’s automatic-import feature doesn’t play nice with your email system (it’s most compatible with Web-based services, such as Gmail and Yahoo Mail), simply forward a copy of each of your travel-related email messages to a standard TripIt address. TripIt will automatically organize and import details associated with your flight confirmations, hotel and dinner reservations, car rentals, and the like into a trip itinerary, which you can then add to your personal or business calendar. You can access the program on the go via apps for iOS, Android, BlackBerry, and Windows Phone 7 devices, too.

Beyond that, you can easily share the travel information you store in TripIt with other third-party services, including preexisting business networks on LinkedIn, Yammer, or Xpenser (an expense, mileage, and time-tracking application). At the very least, these third-party add-ons can cut down on the amount of paperwork or digital files that you’d have to produce for every trip.


Businesses large and small would be well advised to look into Google’s free Google Apps for Business collection. All you need is a domain name: Google takes care of the rest with minimal configuration nonsense. Once your Google Apps package is set up, you’re tapped into Google’s Gmail email service and contact database, Web-based shared calendaring, Web-based word processing and spreadsheet apps (complete with collaborative editing), and Google Drive cloud storage, all branded with your business’s name.

Consumer Software That's Good for Business
Google Apps for Business is a strong value for operations of any size.

The catch? If you want Google to manage the core of your communications for free, you get only ten user accounts, each of which is entitled to 10GB of storage. That’s sufficient for many small businesses, but larger entities will need to pay up. Google charges $5 per user per month, or you can save a little cash by signing up for one year of service at $50 per user.

You can still make use of Google’s standard services on the cheap if you don’t mind doing a little extra legwork. Integrating Google Analytics into your small business’s website, for example, is as easy as setting up a Google account to represent your business, and you needn’t use the account for anything other than logging on to the Google Analytics tool. Your employees can use their personal Google accounts to collaborate on shared documents and files via Google Docs or Google Drive; alternatively, they can create new, work-only Google accounts and link them to their personal accounts if they want a thicker wall between their personal and professional lives.

Cloud Storage

Storing files in the cloud is the best way to sync them on multiple PCs.
Even if your business is outfitted with the most robust servers containing terabytes of network storage, you could still benefit from using consumer cloud-storage services for stashing files, syncing folders on multiple computers, and collaborating with colleagues.

Services such as Dropbox, Google Drive, and SkyDrive make it easy to share files among departments, teams, individual employees, and outside contractors. Each service offers a set amount of storage for free, and you can purchase more as you need it. These services are particularly useful for special projects: Rather than granting network access across the board, you can create a folder in the cloud, store only the documents everyone needs for that project, and then share that folder with the people involved in the project. And for sending large files, cloud storage is more convenient than email, which typically caps the size of attachments.

Cloud storage also helps you keep files synchronized between your home base of operations, traveling staffers, and remote employees. This arrangement can save your IT team from creating secure VPN (virtual private network) connections and setting up secure remote-sharing capabilities on your corporate network. All you have to do is stash important files in your cloud storage and grant access to other people on an as-needed basis. Traveling or remote employees will have access on any device--PC, tablet, or smartphone--from anywhere they have Internet service.

Setting up such cloud services is as easy as providing an email address, downloading a small app, and establishing sharing permissions. That’s a lot easier than configuring arcane connection settings on each person’s computer, tablet, and smartphone.

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