Reddit has decided to honor ‘Do Not Track,’ a feature that will ensure that it does not download third-party analytics on to browsers that enable the option.
The DNT option allows users to ask their browser to send websites they access a request or signal to opt-out, for example, from third-party tracking for purposes such as behavioral advertising. But as Reddit points out, websites can interpret the signal however they want and most ignore it.
The Federal Communications Commission ruled this month that it won’t force Internet edge providers like Google and Facebook to honor DNT signals from users’ browsers, as it did not want to regulate edge providers. Many consumers are concerned about the online tracking and data collection practices of the edge providers, advocacy group Consumer Watchdog had petitioned in June.
Huffman took over from interim CEO Ellen Pao after she quit in July following controversies, including the exit of a key staffer.
“I believe in the future we will be able to accomplish this without storing IPs at all (e.g. with hashing), but we still need to work out the details,” he added. The privacy changes will come into effect from Jan. 1.