?Digi-washing?: The truth about digital transformation

How many companies are really undergoing digital transformation? And what will it take to make it really happen?

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Digital transformation, like many of the buzzwords and phrases in IT, has a disingenuous feel to it. But while terms such ‘big data’ and ‘cloud computing’ have been used to market existing IT products in new ways, digital transformation isn’t about specific technologies or products, it is about a process of change.

And this is why it is interesting, because unlike the ‘big data’ and ‘cloud’ products touted by huge technology heavyweights such as Amazon and Microsoft, digital transformation is a term being used by the customer of these technologies, marketing themselves as a company that is still relevant today.

However, while it is acceptable for companies to state that they’re undergoing digital transformation, only a small proportion of companies actually are. This is according to Mike Bracken, Partner at Public Digital, the organisation that transformed digital delivery for the UK government, and is currently working with other governments and organisations to do the same.

Everybody’s talking about digital transformation but what is set in stone and what’s still up for grabs? Check out: What we know and don’t know about digital transformation

“Only a small fraction of companies truly have the desire to change, and most of those that do, have some form of crisis or impending market change,” he says.

“The exception is when we see leadership teams aligned around the desire for change and determined to see it through,” he adds.

David Wyndham-Lewis, the CIO of Tavistock and Portman NHS Foundation Trust, a UK-based organisation that focuses on mental health, believes that digital transformation is a term is that it is “horrendously misused”.

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