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A website is only useful if people can find it. If you performed a Google search of your own site, and it didn’t appear on the first page of results, then your ranking could use some improvement. And that’s why people use search engine optimization. SEO is a collection of best practices that, if followed, vastly improve any site’s ranking. Applying them, however, is easier said than done.
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Sure, you could hire an SEO expert to do all this for you at an astronomical price. Or you could just subscribe to SERPstash Premium instead for $24.
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