Eye-tracking tech provider Tobii said Monday that it has named Anand Srivatsa, the former vice president of Intel’s Client Computing Group, as Tobii Technology’s new chief executive.
Tobii Technology is the consumer-oriented division of the larger Tobii Group, which also has two other divisions. Srivatsa’s role will be to bring Tobii’s eye-tracking technology to new PCs and consumer devices. Henrik Eskilsson, CEO of the Tobii Group, took over the duties of chief executive of Tobii Technology temporarily and will hand the reins to Srivatsa on August 12, and return to running the Tobii Group.
Tobii said that they hired Srivatsa because he essentially performed the same role at Intel: leading the Client Computing Group, Srivatsa worked with PC markers to ensure design wins with Intel chipsets and processors. Srivatsa will be responsible for working with those same customers to build in Tobii’s eye tracking, too.
Srivatsa will undoubtedly be asked to continue pushing this trend forward, expanding eye tracking into more and more laptops as well as other consumer devices, which—who knows?—could one day include phones, TVs, and cars.
“There is a tremendous opportunity to improve how computers and other devices interact with humans, and eye-tracking technology will profoundly change the human computer interaction landscape,” Srivatsa said in a statement.
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Computers and Peripherals
As PCWorld's senior editor, Mark focuses on Microsoft news and chip technology, among other beats. He has formerly written for PCMag, BYTE, Slashdot, eWEEK, and ReadWrite.