Google is tired of Chromebooks being ignored by laptop buyers. While the lightweight, low-cost convertibles have made serious inroads in schools, most people still see their laptop buying options limited to just two choices: Mac or PC. But Google is making it cheaper and more compelling than ever to consider a third.
In a new ad campaign, Google is positioning Chromebooks as full-scale PC alternatives with benefits many people might not realize. The 60-second ad shows various error and slowdown messages with the following words: If you want virus protection, all-day battery, automatic updates, less charging, more battery life, quicker starts, faster loading, less lag, a new kind of laptop, you Chromebook.
We can debate the merits of using Chromebook as a verb some other time, but it’s hard to ignore the effectiveness of the spot. Google isn’t trying to compete with Apple or Acer on speed or even storage. Rather, it’s focusing on people who don’t need the latest and greatest speeds and probably haven’t upgraded their laptop in a number of years. Hence, the pain points: adware, poor battery life, and long boot times. There’s no mention of clock speed, storage type, or even the touch screen.
So, whether you’re shopping for a new laptop for school or just want to replace that Windows Vista behemoth in your basement, Google thinks you should consider a Chromebook. And with these killer deals on Pixelbooks, we think you should too.
Michael Simon has been covering Apple since the iPod was the iWalk. His obsession with technology goes back to his first PC—the IBM Thinkpad with the lift-up keyboard for swapping out the drive. He's still waiting for that to come back in style tbh.