PC component retailer Newegg likes to experiment with new features for customer service. It was an early adopter of Bitcoin as payment, and now the company is joining the chat revolution. Newegg recently announced that you can now contact the company via Facebook Messenger.
During Newegg’s regular business hours, customer service representatives will be available to chat. Any messages sent after call center hours—5:30 p.m. Pacific on weekdays—will get answered the next day. Newegg typically responds within an hour on Messenger, according to the company’s Facebook page.
Why this matters: The prevailing theory for the future of mobile is that chat is the next place companies want to be after apps. Newegg said as much in its announcement. “Messenger – one of the most popular apps in the world, with hundreds of millions of users – is an important asset to add to the company’s mobile strategy,” the company said. Facebook’s well aware of Messenger’s popularity, and its potential as a stand-alone platform. Over the past year, Facebook has been adding new features for the supposed chat-filled future by adding app integration, payments, and bots to Messenger.
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Ian is an independent writer based in Israel who has never met a tech subject he didn't like. He primarily covers Windows, PC and gaming hardware, video and music streaming services, social networks, and browsers. When he's not covering the news he's working on how-to tips for PC users, or tuning his eGPU setup.