That image of Microsoft chief executive Satya Nadella slouching casually in a hipster hoodie says so much about the company’s aspirations. But inside it’s the same old Microsoft. Or is it?
Challenged to reinvent itself in the face of a new breed of mobile apps and services, Microsoft’s $2.5 billion purchase of Minecraft developer Mojang makes more sense. So does Microsoft’s Cortana. Or Sway.
In 2014, under Nadella’s direction, Microsoft evolved away from the bluster of Steve Ballmer to something more modern, more humble, more collaborative. But the tally of successes to failures was nail-bitingly close. Don’t believe us? Come on in and see.